Capitalism Done Right Episode Cover Jeff Hilimire

How Jeff Hilimire aims to have an outsized, positive impact with the Purpose Group

In this episode of Capitalism Done Right, host Soyini Coke sits down with Jeff Hilimire, Founder and CEO of Purpose Group, an investment and private equity firm that practices what they preach when it comes to purpose-driven businesses. Jeff shares his company’s unique approach to acquiring and reinvigorating small businesses through their Purpose Playbook™ methodology, which creates more inspired and engaged employees while keeping the original culture intact. Unlike typical private equity firms, Purpose Group aims to hold their companies forever and prioritize the well-being of employees, customers, and suppliers over short-term gains. Tune in to learn how Purpose Group’s Purpose-driven approach not only makes the world a better place, but also drives higher-than-industry returns for investors.



We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. 

Join our mailing list for all the info you need to engage with a thriving business community of conscious, like-valued leaders at

Explore our local chapters across North America, Brazil, Spain, and Israel at